Revenue is vanity. Profit is truth.
You don't need more dashboards. You need a profit operating system that turns DTC brands into profit-driven operators in 30 days.
Net Revenue
€142,850
Profit After CAC
€31,420
Blended CAC
€24.50
MER
3.2x
Profit Margin
22%
Summer Sale 2025
The problem isn't your ads. It's your reporting.
Revenue-first thinking is costing you profit. Here's why.
Revenue hides the truth
Most dashboards worship ROAS. But ROAS ignores COGS, logistics, discounts, and ops. You can "scale" a campaign that loses money every single day.
Marketing and finance speak different languages
Marketers optimize for revenue. Finance cares about profit. Without a shared metric, teams fight invisible battles.
Your ad engines are blind to margin
Google and Meta are optimizing toward the wrong data — because they only receive revenue. Your CAC is a guess, not a strategy.
Meet Profitablo — the profit-first intelligence layer
Finally unify marketing + finance into a single profit source of truth.
Marketing Stack
Ads, Analytics, Attribution
Profit Intelligence
Unified Source of Truth
Finance Systems
P&L, Forecasting, Reporting
Profit-first reporting
Gross profit → Contribution margin → Profit after CAC → Fully-loaded profit
Profit to ad platforms
Profitablo will send margin, not revenue, into Google Ads, Meta Ads, TikTok & more. In development — Profitablo currently reads advertising data only.
Operational decision intelligence
Tie every decision — ad, ops, pricing, discounting — back to profit impact.
Everything you need to run a profit-first operation
From tracking to optimization, one platform for complete profit intelligence.
Multi-level profit tracking
Profit isn't one number. Profitablo tracks every layer — gross profit, contribution margin, profit after CAC, and fully-loaded profit — so you can optimize the right metric for the right decision.
- Automatic COGS and cost allocation
- Real-time margin calculations
- Product-level profit visibility
Profit-based bidding for ads
Your ad channels will optimize toward profit, not revenue. Profitablo will feed real margin data into Google Ads + Meta. In development — Profitablo currently reads advertising data only.
- Native Google Ads integration (planned)
- Meta Conversion API support (planned)
- TikTok and Pinterest ready (planned)
Google Ads
Connected
Meta Ads
Connected
Profit signals — in development
Marketing + Finance alignment tools
Shared definitions. Shared models. Shared truth. Profitablo gives both teams one metric — profit — that ends the ROAS vs. CAC debates forever.
- Unified profit definitions
- Shared dashboards for all teams
- Role-based access controls
Marketing
€31,420
Profit After CAC
Finance
Automated profit-first reporting
Stop pulling spreadsheets. Stop exporting CSVs. Your entire profit model updates automatically, daily.
- Daily automatic syncs
- No manual data entry
- Scheduled reports and alerts
Attribution with profit context
Attribution is meaningless without margin. Compare channels by real profit contribution, not just revenue influence.
- Multi-touch attribution models
- Profit-weighted channel scoring
- Incremental lift analysis
What happens when brands switch from revenue to profit?
8-Figure DTC Brand Results
Before
20%
YoY Profit Growth
After
80%
YoY Profit Growth
"Profitablo exposed that 32% of our revenue was unprofitable. After shifting our bidding strategy, we scaled profit — not spend."
Other tools give you dashboards. Profitablo gives you decisions.
Comparisons reflect typical product capabilities based on public documentation and common customer implementations. Specific features and configurations may vary.
You don't need more reporting.
You need a profit operating system.
Ready to shift from revenue-first to profit-first in 30 days?
See why profit-based decisions outperform revenue-chasing every time.
Net Revenue
€142,850
Gross Profit
€78,567
Profit After CAC
€31,420
Margin
22.0%